Article #15782

As stalwarts Sub Pop and Rough Trade celebrate big anniversaries, insiders speak candidly about the challenges they face. Can streaming ever ensure their survival?

In the late 1980s, the fledgling Seattle record label Sub Pop was a mess. It struggled to pay the phone bill; staff would race to cash their wage cheques before they bounced; and the management couldn’t even cover studio time that had been booked for their artists. “We were a big train wreck,” laughs Megan Jasper, who was then the label’s receptionist. “But the funnest train wreck you’d ever want to be on.” One of the label’s mottos became: “Going out of business since 1988.”

Then Nirvana released their debut album on Sub Pop and their success saved the company in the 1990s. Now, as the company celebrates its 40th anniversary, Jasper is the chief executive. “Is it rewarding and is the label still working? Yes,” she says. “But it’s never been easy – there have always been challenges and now there are more of them. Plus, it’s harder than ever for artists.”