Article #2047

In the past few months, there has been a boom in tradwife novels, while the accounts of influencers only grow more popular. What is it about this culture that makes it so compelling to young women?

‘No one I know wants to go spend their one wild and magical life being a shill for some billionaire tech asshole,” says Shannon, a character in Yesteryear, the buzzy new novel about a tradwife influencer by Caro Claire Burke. Shannon is a gen Z woman who is working as a producer for the protagonist, Natalie, a 32-year-old social media star seemingly with more than a little in common with some aspects of the real-life influencer Hannah Neeleman, who rose to fame documenting her life as a wife and mother on her ranch, Ballerina Farm.

“Just so they can breastfeed in a broom closet someday,” Natalie quips back.