Article #21736

Beauty products have never been more advanced. But as people layer them up, experts have seen a rise in perioral dermatitis. What is the too-much-skincare rash, and what can you do about it?

It often starts innocuously: a small cluster of spots around the mouth, easily dismissed as a hormonal breakout or a reaction to something you have eaten. But this is how perioral dermatitis shows up – quietly, persistently and seemingly more frequently.

“It’s quickly become one of the most common inflammatory conditions I treat,” says Dr Anjali Mahto, a consultant dermatologist and founder of the Self London clinic. Reddit threads on the subject run to thousands of posts, TikTok is awash with people documenting flare-ups, and actor Amanda Seyfried has spoken publicly about dealing with it. A recent report in the Journal of the American Academy of Dermatology confirmed the condition is on the rise. Meanwhile, the global market for perioral dermatitis treatments is growing.