Article #236080

Depite an expanded release to some 2,000 screens, the gushing enthusiasm recorded on the vox pop Popcornometer is not powering a word-of-mouth hit

Melania, Brett Ratner’s authorised documentary following the first lady in the 20 days preceding Donald Trump’s January 2025 inauguration, has dipped 67% in its second week of release in the US.

The film outpaced expectations over its first weekend, taking in $7.2m domestically and leading Amazon to expand their rollout from around 1,500 venues to just over 2,000. But indications are that appetite had already been sated, with Sunday projections standing at $2.3m, meaning a drop from No 3 to No 10 in the US box office charts.