Article #238829

Stuart Vevers wants the luxury brand to keep championing upcycled materials and reduce landfill waste

Stuart Vevers, the British designer of the American mass luxury brand Coach, is working to keep sustainability in the spotlight at New York fashion week. Not an easy task, when environmental concerns are slipping down the global agenda and fashion, perennially a mirror to the world we live in, has reverted to putting profits first.

“I’m an optimist, but it’s not a blind optimism. There’s a lot of tension in optimism, because the world is challenging and I am not ignoring that. My optimism comes from believing that the young people of today are going to make this world better,” he said before Wednesday’s show, held in the historic Cunard building in downtown New York.