Article #240922
Times of India
| Title | 'Hallyu' from Seoul: How South Korea's K-wave swept India - and its darker side | Source | Times of India |
| Description |
 South Korea's 'Korean Wave' has transformed from a niche phenomenon to a mainstream cultural force in India and across the globe, driven by K-pop, K-dramas, and lifestyle trends. This soft power surge, fueled by digital access and strategic state policy, offers a model for global influence, impacting consumption and aspirations across the nation.
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| Link | https://timesofindia.indiatimes.com/world/rest-of-world/hallyu-from-seoul-how-south-koreas-k-wave-swept-india-and-its-darker-side/articleshow/128380568.cms | Published At | 2026-02-15 08:23:07 (5 days ago) |
| Created At | 2026-02-15 08:56:39 | Updated At | 2026-02-15 08:56:39 |