Article #253012

Video of Chris Kempczinski trying new ‘product’ the Big Arch burger criticized for feeling forced and corporate

Business leaders are increasingly placing themselves in front of the camera, in an effort to appear more relatable to a social media-first audience. When it goes well, it can be a huge hit. When it doesn’t, you risk becoming the subject of online ridicule.

In the recent case of Chris Kempczinski, the McDonald’s CEO and president, it’s the latter.