Article #256004

• All World Cup matches to break after 22 minutes of each half

• Adverts can be either normal breaks or split-screen version

ITV is in talks with its commercial partners about showing adverts during the mid-half drinks stoppages that will take place in every match at this summer’s World Cup.

Global broadcasters have been briefed on Fifa’s stipulations for the three-minute hydration breaks, which will take place after 22 minutes of each half irrespective of the temperature.