Article #258

With PGA Tour’s marquee event approaching and Trump’s intervention seemingly unsuccessful, the sport is at crossroads

An opening address from Jay Monahan at the Arnold Palmer Invitational here involved almost 1,500 words. A mere 108 of them referred to the Saudi Arabian elephant in the room. Or more specifically, the status of unification talks between the PGA Tour, which Monahan leads, and the Saudi‑fronted LIV circuit.

Monahan was very keen to speak about innovation, about corporate partners, about fan engagement. Fluff. A blunt reality is that any excitement created by the announcement of a framework agreement between the PGA Tour and Saudi Arabia’s Public Investment Fund has long since dissipated. No wonder: that shock press release landed on 6 June 2023.