Article #277998

If a food is labeled ‘functional’, what does that mean? Not much, experts say

You’re at the grocery store, looking for a sweet snack. But these days, the chocolate aisle promises so much more than that: mental clarity, a stronger immune system, PMS relief and even sexual stamina – all in a few squares.

Chocolate is hardly the only treat to be reborn as a wellness product. Supermarket shelves now boast chips with added protein, gut-friendly sodas and collagen oatmeal – all part of the fast-growing “functional foods” market, which is expected to reach $586bn globally by 2030.