Article #30537

France 24 - World News

France 24 - World News

Title 'Liquid on lips': Noughty makes premium alcohol-free wine really nice & 'appealing to wine drinkers' Source France 24 - World News
Description Amanda Thomson, a former BBC correspondent turned award-winning entrepreneur with a Champagne taste for innovation, founded Noughty, a premium alcohol-free wine brand, in 2019. She set out to redefine one of France’s most cherished institutions with a deceptively radical premise: offering wine lovers across the globe a taste of the good life while always remaining in good spirits. In doing so, she brings a distinctly modern twist to one of the world’s most treasured traditions. Thomson sees herself as an architect of a seismic shift within the wine industry.
Link https://www.france24.com/en/tv-shows/entre-nous/20260519-liquid-on-lips-noughty-makes-premium-alcohol-free-wine-really-nice-appealing-to-wine-drinkers Published At 2026-05-19 15:07:44 (1 month ago)
Created At 2026-05-19 15:26:19 Updated At 2026-05-19 15:26:19