Article #3688

PM has been urged to ‘get a grip’ on messaging after railing against the ‘flabby’ state and the civil service’s ‘tepid bath’

Keir Starmer has been warned against adopting the language of Elon Musk after railing against “blockers and checkers” and the “flabby” civil service this week.

Gus O’Donnell, the former cabinet secretary, was one of those urging the prime minister to “get a grip” on his messaging, telling the Institute for Government podcast: “My God, he has mishandled the communications on this terribly.”