Article #74869

Norwegian striker’s following keeps growing, more for the content he creates off the pitch than his scoring record

He is in the running for the Golden Boot, the trophy awarded to the World Cup’s top goalscorer. But Norway’s Erling Haaland has already earned one prize: the most viral player of the competition.

The striker went into the tournament with legions of fans in Norway and in Manchester – or at least in the blue half of the British city.